
Behind the Brand
Tog Loot was born in 2020, during a time when the events industry came to a grinding halt. What was meant to be the biggest year yet for one Gold Coast-based photographer suddenly became a whole lot of thumb-twiddling indoors. But out of that creative lull came a spark.
With over a decade behind the lens, she'd racked up a long list of ideas - products that could boost confidence, reduce stress, and bring back the flow on shoot days. Tog Loot started with one simple mission: to make photographers feel more in control, more prepared, and more like themselves.

Disorganisation had ruined enough sessions already. It was time for gear that actually supported the creative process.
Tog Loot is designed to feel like your bestie on a shoot. She’s calm, organised, and totally has your back. She reminds you that you’ve got this, even on the days you’re not so sure.

At the heart of the brand is a message: Put yourself in the picture.
Do at least one thing every day that’s just for you.
Give yourself permission to invest in the tools that help you do your best work.
And yes, literally get in the picture sometimes. You know the value of memories. Now it’s time to make sure you’re in them too.

Tog Loot wouldn’t be what it is without the incredible community of photographers - especially the locals on the Gold Coast who’ve supported it from day one. As the brand grows, it continues to celebrate the diverse needs, styles, and stories of photographers everywhere.
Meet Team Tog...

Grace: Founder
Event Photography Ninja / Chaos Coordinator
Founder of Tog Loot and boss lady of organised chaos. Grace snaps corporate events like a pro, runs on caffeine and camera batteries, and somehow keeps two kids and a growing gear brand alive. Based on the Gold Coast and forever hunting the perfect strap (and snack).

Tracey: Marketing
Family Photographer Extraordinaire & Clay Enthusiast
Tracey’s got the soul of a 70s film roll and the heart of a warm cup of tea. She captures families in their natural habitat—usually mid-cuddle or snack break. When she's not making reels, she's elbow-deep in clay or chasing the sun for that golden hour glow.

Meg: Photography
Meme Queen & Chip Connoisseur
If you haven’t laughed at one of Meg’s posts, you’re probably not following her yet. She’s the creative genius behind @kruzcreations, turning product shots into scroll-stoppers. Also has a love language: hot chips. Don't test her on sauce pairings—she’s got opinions.

Chrystal: Socials
Lover of Moody Light & Real Moments
Based in Ipswich, our captain of Instagram engagement, Chrystal of Chrystal Rose Photography captures weddings and lifestyle sessions with heart and soul. Think moody romance, soft touches, and the kind of storytelling that makes you feel something.