Meg Richards: Kruz Creations

Product Photographer, Meme Lord & Chip-Obsessed Content Queen

If creativity and chaos had a baby and raised it on hot chips and humour, it’d probably grow up to be Meg from Kruz Creations. She’s the Instagram-famous face behind our most scroll-stopping product shots, and one of the most wildly original brains on the Tog Loot team.

Meg is a product photographer by trade, a content creator by nature, and a professional overthinker by choice. But here’s the thing—she makes it all look effortless. Her photos are bright, crisp, and polished. Her captions? Chaotic genius. Her TikToks and reels? Somewhere between brilliant and slightly unhinged in the best possible way.

Over on @kruzcreations, you’ll find her snapping everything from fanny packs to fancy flat lays, pairing moody natural light with snappy humour. She’s built a community of over 200K followers by simply showing up as herself—funny, clever, deeply relatable, and occasionally feral (her word, not ours).

What sets Meg apart—beyond her camera skills and deep fryer loyalty—is the way she turns brands into people. She understands the power of storytelling through visuals and knows how to make products not just look good, but feel wanted. Her secret sauce? Probably aioli. But also: authenticity, timing, and a wicked sense of humour.

Meg is a master at capturing lifestyle product photography that doesn’t feel staged. You won’t see stiff hands or awkward props in her work—instead, you’ll get personality-packed scenes where every detail has a purpose (even if that purpose is to make you cackle-snort while scrolling).

At Tog Loot, Meg plays a huge role in shaping how our products are seen (and drooled over). She tests our gear, captures it in real-world use, and helps remind us that being a “professional” doesn’t have to mean being boring. She’s also full of practical advice for photographers trying to build their own visual brand presence—like how to light a shoot using a car windscreen and a chip packet if you’re in a pinch.

Behind the jokes and colour pops is someone who works seriously hard, cares deeply about her clients, and creates consistently brilliant content. Whether she’s shooting a tote, planning a launch, or casually roasting her own inbox management skills, Meg is an irreplaceable part of the Tog Loot crew.

And yes—she will judge you for your chip sauce order. But only lovingly.